InstaDM
Instagram automation, without the busywork

Turn Instagram conversations into momentum.

InstaDM helps creators, brands, and agencies automate DMs, reply to comments, and organize conversations—all from one focused, simple workspace.

No credit card required
Set up in minutes
Platform compliant workflows
InstaDM — Creator Workspace
RO

Good morning, Rohan 👋

Here's what's happening with your Instagram automation.

Automation Active
DMs sent+18%
1248
Sample product data
New conversations+24%
892
Sample product data
Replies received+12%
312
Sample product data
Response rate+2.1%
8.4%
Sample product data

DM Activity (Last 7 Days)

Triggered DMs vs responses received

320 DMs sent peak
320 DMs sent
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Recent Activity

View all

New follower detected

@clara.designs followed your account

DM queued
2m ago

Replied to comment

Sent resource link for keyword "guide"

Sent
14m ago

Campaign completed

Weekly newsletter invitation batch

100% delivered
1h ago

New lead captured

Warm inquiry tagged for coaching

Tagged
3h ago

DM sent successfully

Delivered "Welcome new community member"

Read
4h ago

Targeted Workflows

Built for creators, brands, and teams who want less manual messaging.

Creators & Influencers
E-commerce Brands
Growth Agencies
Personal Brands
Growing Businesses
One workspace. Every conversation.

Everything you need to grow through conversations.

From automated DMs to comment replies and audience insights, InstaDM brings your Instagram messaging workflows into one focused workspace built for speed and reliability.

Compliant with official platform messaging guidelines
Personalized message tags ({{first_name}}, {{username}})
Smart delays to keep interactions natural and authentic
Core

Auto DM

Send personalized messages based on approved triggers like new followers or story mentions.

Learn more
Popular

Comment Reply

Respond to post comments instantly with public replies and contextual follow-up DMs.

Learn more
Organize

Audience

Organize contacts, custom tags, and conversation history in one centralized hub.

Learn more
Automate

Campaigns

Build repeatable messaging sequences for product launches and event signups.

Learn more
Insights

Analytics

Understand message volume, open rates, replies, and conversion trends with clear metrics.

Learn more
Productivity

Templates

Create, test, and reuse proven message templates with dynamic variable tags.

Learn more
InstaDM — Create Automation

Welcome New Followers

Trigger: Follow

Sends an introductory DM to verified new followers

Auto-Save On
Step 1 • Trigger
When user follows account
Approved event
Wait 2 minutes

Adds a human-paced buffer before dispatch

Check contact history

Only if not previously messaged

Step 3 • Action
Send direct message
Variables active
Message templatePreview

Hey {{first_name}}, thanks for connecting! Here's our starter resource pack to help you get the most value: instadm.co/kit. Feel free to reply anytime!

Workflow active
Automate the first hello

Start the right conversation, automatically.

Create personalized DM workflows for supported triggers, so every new follower or profile interaction can lead to a thoughtful, delightful next step without keeping you tied to your inbox 24/7.

  • Build trigger-based DM workflows

    Trigger messages on new follows, story mentions, or specific tags.

  • Personalize messages with variables

    Automatically insert follower names, usernames, and dynamic links.

  • Add delays and conditions

    Keep message delivery looking natural and avoid spamming duplicates.

  • Review and manage active automations

    Pause, edit, or test workflows in real-time with zero downtime.

Turn comments into conversations

Respond faster, while staying personal.

Set up comment-based workflows that automatically acknowledge supporters with an authentic public reply, and instantly deliver the exact resource, coupon, or link directly into their direct messages.

  • Create approved comment triggers

    Detect keywords like 'guide', 'link', 'price', or 'access' on any post or reel.

  • Send instant relevant follow-up DMs

    Move public interest straight into private, structured conversations automatically.

  • Dynamic public comment variations

    Rotate randomized replies so your post comment section stays authentic and varied.

  • Track replies and conversation activity

    Monitor link clicks, follow-up responses, and conversion rates per campaign.

InstaDM — Comment to DM Flow
Post Trigger
Lead Magnet Delivery Workflow

Monitors all comments containing designated keywords

Active
1. User Comment
@sarah.creates

“guide please!”

Matches keyword: “guide”
2. Public Reply
@yourbrand
Host

“Thanks Sarah! Check your DMs 💬”

Rotates 4 custom variants
3. Instant DM
Direct MessageDelivered

Hey Sarah! Here's the Creator Growth Guide you asked for: instadm.co/guide-pdf

Comment TriggerPublic ReplyAutomated DMWarm Lead Created
InstaDM — Audience & Contact Management

All Contacts

892 engaged profiles recorded

ContactTagStatus
AW
Ava Wilson
@ava.creates
Warm
Replied
DL
Daniel Lee
@danielstudio
New
Delivered
MC
Maya Chen
@mayamakes
Follow-up
Clicked link
LV
Lucas Vance
@vancestudio
Warm
Replied
ER
Elena Rostova
@elena_brand
New
Delivered
Showing 5 of 892 contacts
Export CSV
Know who you're talking to

Keep every conversation organized.

Give your team a clearer view of contacts, tags, conversation history, and follow-up opportunities without losing track inside Instagram's cluttered native DM inbox.

  • Organize contacts with tags

    Categorize leads into Warm, VIP, Follow-up, or Customer automatically.

  • Search conversations quickly

    Instantly look up past messages, profile handles, and custom notes.

  • Track follow-up status

    Ensure no high-value inquiry or collaboration request falls through the cracks.

  • Keep context in one place

    Store full interaction timelines across comments, stories, and DMs.

From setup to automation

Set it up once. Let your workflow run.

Build a clean, reliable automation flow in four simple steps, then monitor everything seamlessly from your central workspace.

01

Connect

Connect your supported Instagram professional or creator account via official authorization.

Safe & compliant setup
02

Create

Choose a trigger (new follower, post comment, or story mention) and define your message flow.

Intuitive visual builder
03

Personalize

Add customized message templates, smart delays, variables, and audience qualification conditions.

Dynamic tags & timing
04

Monitor

Review real-time messaging activity, replies received, and workflow engagement from your dashboard.

Transparent live insights
Fits into your workflow

Connect the tools you already use.

Keep your messaging workflows connected to the tools that help your business move—from spreadsheets to custom webhooks and CRMs.

Available

Instagram

Direct integration via supported platform messaging and graph APIs.

Standard REST / Webhook protocol
Available

Custom Webhooks

Send and receive real-time JSON payloads for every message and trigger event.

Standard REST / Webhook protocol
Available

Google Sheets

Automatically sync captured leads, follower usernames, and tags into spreadsheets.

Standard REST / Webhook protocol
Connect via webhook

HubSpot & CRM

Push qualified prospects and conversational context directly to sales pipelines.

Standard REST / Webhook protocol
Connect via webhook

Email Services

Trigger email follow-ups when an Instagram contact shares their address in DM.

Standard REST / Webhook protocol
Coming soon

Slack Notifications

Get instant channel alerts whenever high-priority leads request personal calls.

Standard REST / Webhook protocol
Coming soon

Zapier & Make

Connect your InstaDM events to 5,000+ business productivity tools.

Standard REST / Webhook protocol
Built for different ways of growing

One platform. Different workflows.

Whether you're an independent creator building deep connection or an agency managing multiple client brands, InstaDM adapts to your messaging scale.

Audience Growth

Creators

Turn audience interactions into meaningful conversations.

Welcome new followers with warm, personal messages
Send automatic resource links when fans comment on posts
Build genuine community engagement without endless typing
Tailored for Creators
E-Commerce

Brands

Make customer conversations easier to manage.

Answer frequent product and sizing inquiries instantly
Deliver launch discounts directly to engaged commenters
Segment warm shoppers and sync them to your store CRM
Tailored for Brands
Multi-Client

Agencies

Manage repeatable messaging workflows across clients.

Deploy battle-tested automation templates in minutes
Deliver clear performance reports to show client ROI
Maintain separate client workspaces and access permissions
Tailored for Agencies
Lead Capture

Businesses

Spend less time on repetitive messaging.

Capture qualified leads from reels and stories 24/7
Direct prospective clients to booking links smoothly
Ensure no consultation inquiry goes unanswered
Tailored for Businesses
See what's happening

Make every workflow easier to understand.

Track messaging activity, replies, and workflow performance from a clear, focused dashboard. Understand what content resonates and which automations drive meaningful interactions.

  • Accurate trigger & dispatch metrics

    View exact numbers of delivered, opened, and replied messages across any timeframe.

  • Workflow comparison insights

    Easily compare conversion rates between comment keywords and DM welcome flows.

  • Transparent sample reporting

    Clear visual breakdown without overwhelming data clutter or complex configuration.

  • Exportable activity logs

    Download sanitized reports for internal agency review and stakeholder updates.

InstaDM — Analytics & Performance

Performance Overview

Live aggregate statistics across channels

Last 30 days
Total DMs
2713
+14.2% vs last month
Replies
917
+21.8% vs last month
Response Rate
33.8%
Avg across active flows
Workflow BreakdownResponse efficiency
Welcome New Followers
1248 sent • 312 responses
25.0%
rate
Healthy
Guide Comment Drop
890 sent • 445 responses
50.0%
rate
Top performer
Story Mention Shoutout
410 sent • 98 responses
23.9%
rate
Healthy
VIP Customer Check-in
165 sent • 62 responses
37.5%
rate
Active
Values shown reflect sample product data for visual representation
Real workflows. Real feedback.

Built to make busy teams feel lighter.

See how structured automation helps creators and brands stay responsive without living inside their notification feed.

Comment reply & Welcome DMs

“Automating resource links in comment replies saved hours every time a reel took off. Followers received what they asked for immediately.”

CR
Digital Creator
Sample testimonial — replace with verified customer feedback
Multi-account workflows

“Setting up custom triggers for client campaigns keeps messaging prompt and organized. The structure prevents messages from getting lost.”

AG
Agency Founder
Sample testimonial — replace with verified customer feedback
Inquiry routing & Tagging

“The automated response flows handle repetitive sizing and catalog questions easily, letting our team focus on personalized support.”

EB
E-Commerce Brand
Sample testimonial — replace with verified customer feedback
Playbooks & Strategies

Learn how top creators scale conversations.

Actionable guides, case studies, and compliance breakdowns to help you turn reel and comment interactions into structured revenue.

View all articles
Simple plans for every stage

Start small. Scale when you're ready.

Choose the plan that fits your current workflow. Upgrade anytime as your messaging volume and team requirements expand.

* All plans include a 14-day free trial with full feature access.

Free

For exploring the basics and testing initial automations.

$0/ month
Included features
  • 1 active automation workflow
  • Up to 200 automated DMs / mo
  • Standard comment reply trigger
  • Basic message templates
  • 7-day activity history
Start for free
Most popular

Pro

For creators, brands, and growing businesses scaling messaging.

$29/ month
Included features
  • Unlimited active workflows
  • Up to 5,000 automated DMs / mo
  • Keyword & story mention triggers
  • Dynamic personalization variables
  • Audience CRM & contact tagging
  • Full analytics & reporting
  • Priority community support
Start Pro

Agency

For agencies and teams managing multiple client brands.

Custom
Included features
  • Multiple client workspaces
  • Team seat permissions & roles
  • Custom webhook integrations
  • Dedicated account onboarding
  • Custom volume agreements
  • SLA & priority response
Contact sales
Questions, answered

Everything you need to know.

Have questions about how InstaDM works, platform safety, or setup? Here are the most common details.

InstaDM is a dedicated platform designed to build, manage, and monitor Instagram DM automation workflows. It helps creators, businesses, and agencies turn comments, new follows, and story mentions into organized conversations without repetitive manual typing.
Ready to simplify your workflow?

Make more room for meaningful conversations.

Start building a cleaner, more organized Instagram messaging workflow with InstaDM today. Set up your first automation in minutes.

No credit card required
•
Set up in minutes